K2025 goes digital: Chatbot assistant and fair matching

With a month to go before the K2025 show in Düsseldorf, Germany, visitors/exhibitors can plan their visits with digital tools such as the AI-supported chatbot ‘K Assistant’, a virtual companion that provides targeted multilingual information around the clock.

K Assistant is available to assist anyone interested at 
www.k-online.com for initial information on hall plans, exhibitor offers, the supporting programme or services, as it analyses questions in context and provides structured, precise information instead of long lists of hits.

Meanwhile, the “Fair Match” tool, also designed for exhibitors and visitors, is to enable business contacts to be made in an even more targeted manner.

After registering and redeeming their exhibitor badge code, exhibitors can activate their participation with just a few clicks. Companies that are already registered can simply activate the service in their personal profile. Visitors register free of charge or log in with their email address to access all functions directly. Personalised contact suggestions are at the heart of ‘Fair Match’. Based on the interests of the trade visitors stored in their profiles and the product categories of the exhibitors, an algorithm suggests suitable business partners.

This enables companies to find potential customers in a targeted manner and visitors to quickly discover relevant exhibitors. The integrated chat function allows direct communication and easy appointment scheduling – without time-consuming coordination or lengthy email correspondence. Interesting contacts can also be saved as favourites for quick access at any time.

Another advantage is that ‘Fair Match’ does not end with the last day of the trade fair.

The service remains available throughout the year, enabling valuable contacts to be maintained beyond the trade fair and new business opportunities to be developed. This extends the trade fair experience and maximises the benefits for all involved. Visitors benefit in particular from the ease of use: they complete their profile with a few details about their interests and business objectives and immediately receive suitable recommendations.

All communication and appointment coordination take place in the K app, which is available free of charge in the App Store and on Google Play.

Further information and step-by-step instructions on how to use ‘Fair Match’ are available in the online tutorial brochure.

K 2025 will be open daily from 10 am to 6:30 pm from Wednesday, 8 October to Wednesday, 15 October 2025. A day ticket costs EUR60, a three-day ticket EUR125.

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