Twinings first tea maker to use pre-made stand-up pouches for tea bags

When UK tea producer R. Twining & Company Limited was looking for new and different ideas for its tea, Austria’s Mondi Consumer Goods Packaging suggested redesigning the tea packets into stand-up pouches. The pouches feature a special structure that allows the product to be partially seen through the packaging. To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied. The new pouches are used for tea bags in pyramid form as well as for loose leaf tea and can be easily opened and reclosed.

The stand-up pouches offer the customer a variety of benefits, including protection, ease of use, brand presentation and a long shelf life without loss of flavour, thanks to high-barrier laminates. The material consists of PET/PE EVOH with an integrated zipper – making it easier to open and close the pouch.

The pouches offer Twinings’ customers an entirely new experience when selecting from the shelf, which has so far been dominated by regular carton packaging.

The products have been launched in the UK – the market launch in Western Europe will follow next and a project for the Australian market is underway. Mondi also provides the Twinings brand with unprinted barrier pouches, tea bag envelopes (Envo) and inner wrap packs.

Mondi also developed the FlexziBox, a pre-made, premium flat-bottom plastic bag with stability especially for lightweight products and an attractive appearance at the point of sale – the FlexziBox is 100% airtight and ensures easy opening and reclosing. Another innovation is Mondi’s window paper packaging: a paper packaging solution with a laminated window that offers environmentally friendly packaging combined with an attractive design, making the products inside visible.