K2013: Lohia displays brand new name and strategy
K2013: Lohia displays brand new name and strategy

India-based converting machinery maker Lohia Corp had every reason to celebrate at the K. It had changed its name from Lohia Starlinger, as a consequence of Austria-based Starlinger & Co. GmbH having divested its shareholding in the company, and it had thus had a new logo to show off! “The new logo and colours represent the renewed energy, passion for excellence and the italicised characters give the sense of forward motion and rooted dynamism,” explained P.C Joshi, Director of Sales & Marketing.

At the show, Lohia showcased a range of solutions for the production of flexible plastic woven fabric packaging for a wide range of applications like bags, sacks, and tarpaulin, FIBC (jumbo bags), carpet backing and leno bags. “We have a full machine line up, including a new modified extrusion coating machine for coating of flat/tubular fabric with PP/LDPE, with a working width of 1,600 mm and speed up to 150 m/minute.” This machine is supported by the circular looms for weaving tubular or flat fabric from PP/HDPE tapes and a conversion machine for bags, with an output of up to 45 bags/minute, said Joshi. Another highlight is the Autoroto tape winder, for winding flat/fibrillated tapes of different widths with speeds of up to 600 m/minute. It has been upgraded to enable automatic transfer of tapes from a full package to an empty tube.

Having already delivered 15,000 of these winders, Joshi said that the firm is now working on a new generation winder. “It takes about 6-8 months to launch a new product. The new winder will have more “smarter” electronics and be mechanically more rigid.”

When asked about the firm’s business, Joshi said, “Our business has grown by 15% over the last three years. The improvements in our production systems has helped our sales efforts. We have reduced the lead time by 15%, to allow for a better response time, even with customised machinery. In terms of technology, we are working on introducing more automation and increasing the speeds of our machines, with less wastage.” As for the company’s focus, he explained, “Our Exports constitute up to 25% and we are positive about the future. Besides the domestic market, our export market focus is on Indonesia, Vietnam, the Middle East and Africa.”

In a post-K show release, the firm indicated that it received over 350 active enquiries from prospects from almost 75 countries. The firm has a facility in Kanpur, India, and in Guangzhou, China, supported by a worldwide distribution network with sales offices in Brazil, US, Middle East, Indonesia and Thailand.


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