Chinaplas 2013: Borouge on expansion drive in Asia
Wim Roels

Singapore-based Borouge, a joint venture between Austrian chemicals firm Borealis and UAE-based ADNOC, is on an expansion drive. “Borouge is on an exponential growth journey as we reinforce our business momentum in Asia,” said Wim Roels, CEO of Borouge’s Marketing & Sales. With the expansion of its Abu Dhabi-based plant’s annual capacity of PE and PP to 4.5 million tonnes/year by 2014 and continuous investments in infrastructure and people, Borouge is expanding its operations since the demand for polyolefins in Asia is expected to grow to 100 million tonnes by 2020, while the Chinese polyolefins market is expected to surge from 32 million to 59 million tonnes/year this decade.

Vincent Ong

Roels said that the firm is planning on opening five new offices in Bangkok, Delhi, Ho Chi Minh City, Jakarta and Tokyo this year. “Borouge is well positioned to meet the market demand for innovative solutions for pipe systems, wires and cables, automotive components and advanced packaging applications,” he added.

Furthermore, the company has set up an enlarged Asia North region covering not only Greater China but also Japan and Korea. According to Vincent Ong, Senior Vice President of Asia North, the firm will relocate its Shanghai office to Pudong by next year. The regional office will house an R&D centre.

Also on the cards is the expansion of the logistics network to include warehouses in Tianjin and Ningbo by the end of 2013, adding on to the existing Shanghai and Guangzhou logistics hub network.


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