Ineos’s Styrolution styrenics business and Ineos ABS, the largest fully integrated producer of acrylonitrile butadiene styrene (ABS) in North America, are to bring together their business activities in the Americas. Both are wholly owned Ineos companies.

The company says customers in the Americas will benefit from the combined strength of the standard and speciality ABS portfolios, as well as other styrenic specialities. In addition, customers will further profit from the polymer expertise in key customer industries, such as automotive and healthcare. This move will not only enrich Styrolution’s standard and speciality ABS offering to customers but it also establishes Styrolution as the market leader in ABS in the Americas.

As part of the integration, core functions will merge, including marketing, sales, customer service, supply chain, procurement, R&D, human resources and manufacturing. The company aims to implement the integration measures by the end of 2015.

Other advantages include the offering of speciality ABS grades and the standard ABS portfolios of both companies, as well as other styrenic specialities.

The planned integration also helps to drive two key components of Styrolution’s Triple Shift strategy, namely bolstering the company’s market position in styrenic specialities and standard ABS, as well expanding the company’s position in higher growth customer industries. Triple Shift further calls for a third component, namely the expansion of Styrolution’s global footprint in emerging markets.