BASF revamps APAC organisation

BASF is strengthening its regional organization in Asia Pacific and is appointing a new President to lead its Nutrition & Health division.

Effective April 1, 2013, Dr. Albert Heuser, President Market & Business Development Asia Pacific, will take charge of BASF’s Market & Business Development and Operations in Greater China as well as for all functional units in Asia Pacific (APAC). As President Greater China and Functions Asia Pacific, he will be based in Shanghai, China.

This organisational change underlines the strategic importance of the Chinese market for BASF and further strengthens its position as currently the company’s third-largest market worldwide with sales of EUR6.7 billion in 2012 and more than 8,400 employees.

Effective May 1, 2013, Gops Pillay, Senior Vice President Dispersions & Pigments Asia Pacific, will assume the responsibility for all regional business units in APAC as well as for all countries in the region outside of China. As President South & East Asia, ASEAN, and Australia/New Zealand, he will be based in Hong Kong. This new set-up will reduce organisational complexity as well as increase market and customer focus in the APAC markets

The two appointees will both report to Dr. Martin Brudermüller, Vice Chairman of the Board of Executive Directors of BASF SE and responsible for the APAC region.

“With these changes, we are improving the efficiency of our Asia Pacific organization to better capture the opportunities in this dynamic region,” said Brudermüller. “China accounts for approximately 50% of our Asia Pacific business, and the achievements of the team during the past years have been remarkable. Moving one of our three regional top management positions to Shanghai with direct responsibility for our activities in China will enable us to keep our growth momentum.”

Likewise On May 1, 2013, Saori Dubourg, President Regional Functions and Country Management Asia Pacific, will join the Nutrition & Health division, based in Lampertheim,

Germany, and effective June 1, 2013, she will assume the responsibility for the division. Walter Dissinger, President Nutrition & Health, will leave the company at his own request effective May 31, 2013.


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