Styrolution is restructuring its regional distributor network for its specialities portfolio in Europe, the Middle East and Africa (EMEA). The reorganisation of its distribution channels in the region comes just over a year after the company made its debut on the market as the largest global supplier of styrenics, with leading positions in styrene monomer, styrenic specialities, polystyrene and acrylonitrile butadiene styrene (ABS). With this move, Styrolution aims to better serve customers, extend its geographical reach and strengthen its leading market position in EMEA.

The firm has significantly consolidated the number of distributors for its high-performance Speciality products in EMEA to two strategic partners, Albis and Ultrapolymers, who will serve as one-stop shops for Styrolution’s grades in the region. Both Albis and Ultrapolymers also provide local compounding, making it possible to offer customers smaller order sizes.

Albis will have an exclusive arrangement for Germany, Austria, Switzerland, France, the Benelux countries, Scandinavia and the Baltic states, while Ultrapolymers’ territory will cover Italy, Portugal and Spain. Both companies will jointly serve Eastern Europe, Turkey, Russia and the UK and Ireland.

(PRA)

Electronic Editions 2012