2013 Exhibitions
US-based precision dispensing systems company Nordson is renaming its two recently acquired companies, Xaloy Superior Holdings and EDI holdings , which will include Constructiewerkhuizen G. Verbruggen NV, acquired by Nordson in 2011, and Premier Dies acquired by EDI earlier this year, to Nordson Xaloy and Nordson EDI, respectively,
The rebranding aims to reflect the complementary products and capabilities of the two firms, with the addition of Nordson’s master brand name, said Nordson’s Senior Vice President Peter Lambert, explaining further that EDI’s extrusion dies and feed blocks are immediately downstream from Xaloy’s screw, barrel, melt pump and screen changer offerings on a typical plastic extrusion line.
The old logos of the two companies will also be changed to adopt new visual identities that will align with Nordson’s. This visual brand transition is expected to be completed over the next several months. Nonetheless, Nordson assures that the same established customer service and sales contacts for the respective organisations remain the same.
(PRA)
