Reifenhäuser sets up new Asia-Pacific hq in Bangkok
German extrusion machinery maker Reifenhäuser has opened a new head office for its Asia-Pacific business in Bangkok, Thailand. In future, all sales, service and after-market activities for the Southeast Asian region will be managed centrally from Bangkok.
The new facility located at Bang Phli District, Samut Prakan, is completely new. “It bundles and expands the previous activities and capacities of Reifenhäuser in the entire Asia-Pacific region,” said a spokesperson.
The company further adds that this will give customers direct access to Reifenhäuser's technology portfolio, faster on-site service and supply of spare parts via a local warehouse and logistics centre.
Reifenhäuser Group has been active in Southeast Asia for a while, with several regional Sales & Service units.
The newly established Head Office expands and synchronises the existing capacities.
Marcel Perrevort, CSO of Reifenhäuser Group, explains: “With the new establishment, we are focusing on the rapid market growth in this region. We are now close to our customers with a powerful organisation. There is no substitute for a close geographical proximity when it comes to building long-term partnerships.”
It adds that the investment in local support structures enables faster responses and better accessibility along the entire customer journey - from the sale of a line to commissioning, service and after-sales support in day-to-day business.
Customers attended the opening of the new Head Office Asia-Pacific recently where Reifenhäuser presented its machine technologies, components, digitalisation solutions and successful projects from its partner network in various specialist workshops.
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