Thermoplastics Elastomers: KRAIBURG TPE’s sustainable TPE gets a grip on the Victory toothbrush

It is without doubt premium environmental toothbrushes with innovative features and aesthetics will gain a larger share of the oral hygiene products market in time to come. As functionalities and designs must meet the expectations of discerning consumers, advanced materials such as sustainable thermoplastic elastomers (TPEs) are beneficial for the environment.

Global TPE manufacturer offering custom-engineered TPE solutions for a wide range of consumer product applications KRAIBURG TPE, which only recently introduced its sustainable Thermolast R TPE compound for the Asia Pacific market, has seen the compound series make its foray into the toothbrush consumer daily use market; in collaboration with Thailand’s top toothbrush maker The First Thai Brush Co Ltd.

Teaming up with a market leader

KRAIBURG TPE’s sustainable TPE series, which contains up to 35% post-consumer recycled (PCR) content (hardnessdependent), has had one of its first applications in Asia by First Thai Brush for its new Victory toothbrush.

KRAIBURG TPE’s sustainable TPE gets a grip on the Victory toothbrush

The new sustainable TPE compound provides the properties needed to create cutting-edge toothbrushes in terms of aesthetics, safety, compliance, durability, versatility, and sustainability. Additionally, this material solutions are meet food contact regulatory standards (FDA) CFR21, REACH SVHC, and RoHS.

Moreover, the addition of a sustainable TPE portfolio allows First Thai Brush Co to align their commitment to environmental stewardship.

"We've been using KRAIBURG TPE materials since the 1990s and have found them to be a great fit for our toothbrush application,” said Kit Tae, Deputy Managing Director of First Thai Brush.

He also added that KRAIBURG TPE's team had been “extremely helpful with material selection, design optimisation, and processing recommendations”

“Their technical knowledge and customer service are exceptional. We particularly value the materials' versatility, which can be tailored to meet our specific needs. The sustainability of the materials has also impressed us, which aligns with our commitment to environmental responsibility," he furthered.

Adding comfort to a toothbrush

First Thai Brush says its Victory Toothbrush has soft and thin tapered bristles for deep penetration of tooth and gum lines.

Based on Japanese technology, the wide brush head and longer handles allow the user to reach deeper into their mouth for a more thorough clean, adds the firm.

The TPE application on the toothbrush handle provides a soft touch and an anti-slip grip, allowing for brushing with a firm hold.

The compound series, available in translucent and natural colours, includes a variety of colour options, including colour effects, for greater design flexibility.

Good adhesion with PP

KRAIBURG TPE also says that its sustainable TPE has good adhesion with PP resin and a hardness range of 30 Shore A to 90 Shore A, providing a variety of options for application requirements.

Additionally, the TPE series has good mechanical properties, a non-sticky surface, temperature stability up to 80°C, and can be used as an alternative material to EPDM, PVC-P, and elastomers.

Sustainability and safety – the way ahead

With sustainability being a big issue of late in consumer products, KRAIBURG TPE’s sustainable TPE series has also been tested and certified that it can be introduced into the PP and HDPE recycling streams without affecting the recycled thermoplastics properties.

KRAIBURG TPE claims that it is currently the only global TPE supplier with this valid EU-wide certification.

Exclusive giveaways at Chinaplas 2023!

KRAIBURG TPE says it will be giving away the latest wide and long special edition of the Victory Toothbrush made by with its sustainable TPE at the upcoming Chinaplas 2023 exhibition, to be held at the Shenzhen World Exhibition & Convention Centre in Shenzhen, China.

The freebies will be available at its booth P73, Hall 17. Visitors can fill out the form at


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