Lanxess debuts online Virtual Day with focus on APAC

German specialty chemicals company Lanxess today kicks-off its first-ever online Virtual Day. According to Lanxess, the event, which focuses on the Asia-Pacific region, has been initiated to create a platform to communicate with customers and partners and promote latest products and solutions. It is also the company’s response to the “frequent cancellation of traditional trade shows in the wake of the novel coronavirus pandemic,” Ming Cheng Chien, President Lanxess Asia-Pacific Region, said.

Experts from Lanxess will showcase new products, new processes and new technology for a broad range of industries including new mobility, rubber and plastics, construction, coatings, E&E, metal working, water treatment and personal care.

The event also features an interactive 3D exhibition online booth. By taking a virtual walk through the 720° booth, visitors can get detailed information on latest exhibits and solutions. Brochures and videos of the company’s offerings can be availed at the download center. The New Mobility sector will feature products such as Durethan high-performance lightweight plastics or Lewatit ion exchange resins, which have long been proven in the extraction and production of metals that are key cathode materials for electric vehicle batteries today.

Lanxess will also demonstrate and explore solutions serving the construction industry, such as polymerised flame retardants and inorganic pigments produced with environmental processes; as well as showcase its high performance active ingredient of insect repellent Saltidin and unique solutions for personal care products during the event. The three-day online event, which has the theme of “Creating value with partners,” will run until 17 September.

(PRA)

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