Buss ties up with Reifenhäuser for distribution in UAE and India

To strengthen its global presence and to provide local customers with a further improved sales and after-sales service, the Swiss firm Buss AG, which has for 75 years manufactured the Buss Kneader for compounding applications in the plastics, aluminium and chemical industries, has entered into distribution partnerships in the Middle East and India. Machinery firm Reifenhäuser Middle East & Africa (MEA) represents Buss in the United Arab Emirates (UAE) and surrounding countries. Reifenhäuser India Marketing PVT Ltd. represents Buss in India. Both companies will support Buss in developing the compounding market in their respective regions.

Reifenhäuser (MEA) is a joint venture between Germany-based machinery maker Reifenhäuser GmbH, Manish Mehta, Founder/Managing Director of Reifenhäuser India Marketing and Bharath Yalla, Managing Director of Reifenhäuser (MEA), which was founded in 2018. Besides the Reifenhäuser Group, Reifenhäuser MEA represents a number of renowned plastics processing technology brands and has now taken over the marketing of Buss’s compounding technology in UAE, Bahrain, Kuwait, Oman and Qatar.

Dr. Philip Nising, President/CEO of Buss AG, says: “Buss historically has a strong and loyal customer basis in the Middle East. With the newly formed entity located centrally in Sharjah (UAE), Reifenhäuser MEA offers the ideal platform for future business support. We are proud to be part of this step from the very first moment and bring to our customers the added value of a local partner with field service capabilities and the technical expertise they rightly expect from Buss.”

Reifenhäuser India was founded in 1994 by Manish Mehta and family in a joint venture with Reifenhäuser Germany. Not limited to just providing technology, Reifenhäuser India has a fully equipped service team for installations, preventive maintenance and repair services. Besides the Reifenhäuser Group, Reifenhäuser India represents a portfolio of plastics processing, converting (printing) & labels technology brands. It is now supporting Buss in the marketing of compounding technology in India, Sri Lanka and Bangladesh.

“With Reifenhäuser India, we have found a great partner to support our business in India,” said Nising. “It’s an important step to further grow our footprint in this bustling economy and opens plenty of opportunity to further enhance our added value as solution provider and next door service partner,” he added.

(PRA)

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