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In this Edition November 2011 |
COMPANY NEWS |
MATERIALS NEWS |
MACHINERY NEWS |
INJECTION MOULDING ASIA |
RUBBER JOURNAL ASIA |
 ELECTRONIC ISSUE |
PRA October-November 2011 Electronic Issue Still Available |
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Company News
Sino/European alliance expands reach of tobacco films
G
ermany-based BOPP films processor Treofan has signed a marketing partnership agreement with Chinese flexible packaging producers Shiner International and Alliance Packaging whereby Treofan will have exclusive responsibility for marketing coated films and tobacco films for Shiner in Europe and the Americas (Canada excluded).Shiner also will gain access to Treofan's advanced technologies for tobacco films and packaging for sale in the Chinese market; and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia Pacific market.
Effective immediately, Shiner and Alliance sales force in both Europe and the Americas will be absorbed into Treofan's network, which will have exclusive distribution rights for Shiner's coated and tobacco films in those markets. Treofan and Shiner will have a total joint coated film capacity of 25,000 tonnes/year.
Shiner will begin full production on its new tobacco film line in the fourth quarter of 2011, and has chosen Treofan as a technology partner to strengthen its position in the Chinese tobacco film market.
Meanwhile, Treofan's know-how will allow Shiner to produce advanced tobacco films on its new 6.4 m Brueckner line. Together, Treofan and Shiner will have a total joint tobacco film capacity of 45,000 tonnes/year.
Treofan operates 4 plants, located in Germany, Italy and Mexico; Shiner is engaged in R&D, manufacture and sale of flexible packaging material and Alliance Packaging is a distributor.