Kreyenborg and Macro open rep offices
G ermany-based Kreyenborg and Canadian extrusion machinery supplier Macro have set up offices in different parts of the world. While Kreyenborg has expanded to Kuala Lumpur, Malaysia, Macro has gone west to Italy.
Kreyenborg says its decision was logical "due to the positive development in this area in recent years". The new representative office, which will be company-owned, will focus on sales and after sales service in the ASEAN region, primarily in Malaysia, Singapore, Indonesia, Thailand and Vietnam. It already has offices in the US and China.
Meanwhile, Macro Technology has set up a new company near Milan, Italy. The Italian branch was established to increase its sales and service resources to European and Middle Eastern markets. Italy was selected as the site for Macro's European branch because of its central proximity to the company's European customer base and the area's well established network of suppliers and human resources.
Macro says it had considered a number of alternatives to accelerate its plan to start a European operation including the acquisition of an Italian machinery manufacturer. Negotiations in the acquisition broke down as a result of administrative obstacles and the establishment of a representative office was deemed to be the more favourable option.
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