New brochure guide on bioplastics
To deter false or misleading communication of environmental product properties, European Bioplastics, the association for the European bioplastics industry, has published its Environmental Communications Guide for Bioplastics.
Communicating attractive environmental profiles and delivering ample and honest information while meeting national and international (communication) standards is not always an easy task for communication and marketing experts. However, especially when it comes to the communication of environmental beneficial properties of products, flawless claims are a must.
European Bioplastics has developed its Environmental Communications Guide within an international working group of member and non-member experts. As of today, the 30-page brochure is available for download at http://en.european-bioplastics.org/ecg. A short summary of the key messages of the guide is also available in German, French, Spanish, Italian, Dutch and Swedish.
The brochure outlines general, ISO compliant guidelines for environmental communication. In addition, it provides recommendations regarding relevant claims for bioplastics such as biobased, biodegradable, compostable or CO2 neutral. Recommendations are illustrated by both good and poor examples.
The Environmental Communications Guide is a source of information which is particularly relevant to the packaging sector, where bioplastics are commonly used. Both communications and marketing experts, as well as product designers and brand managers can get a quick and up to date overview of the subject.